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Our story


In 2001 Dr Toby Mottram was asked by a major pharmaceutical company to develop a bolus to measure pH in the reticulum. He formed eCow Limited in 2007. Since then, dozens of research institutes around the world have relied on the boluses to evaluate their new nutritional products. 

Sam, our CEO, had been contracted by eCow to redevelop the eBolus data transmission system. As an engineer born and bred on a farm, he has seen the bigger potential of this technology in commercial dairy farming.

Sab, our CCO, has brought to market a very similar technology for the oil industry. He sized up the potential of the eBoluses and made a plan.

Sam & Sab decided to purchase the bolus IP and bring the technology from the farm to the field, in the hands of the farmers who would benefit most from it.

Dr Toby Mottram (left) and Sam Marsden (right) completing the IP transfer deal, March 2021.

Our team

Sam Marsden

CEO

Harris Shallcross

Hardware & systems Lead

Tiago Jorge

Embedded systems lead

Join the team

Help build a sustainable future

Ralph Annesley

Head of Manufacturing

Dr Toby Mottram

Advisor, inventor of the ebolus
countries
+
years of development
+
cows monitored
M+
lines of data

Why are we doing this?

We all are building eCow for one reason:  to create something larger than ourselves. 

Building eCow is all we’ve ever dreamed of. Combining IoT sensors, big data analytics and a largely underserved international market is the sweet spot for any team. 

Sam Marsden is an engineer with a farming background. This is his chance to marry the two worlds and help farmers like his parents improve their livelihoods.

We all want to enjoy better 🥛 & 🧀 from happier and healthier cows.